inbound marketing is a digital marketing strategy to attract and engage customers by creating valuable content that aligns with their needs and interests. It is also helpful to generate leads and build deeper connections with customers by delivering relevant information consumers tend to seek out when searching for a solution.
inbound marketing overview —
inbound marketing vs outbound marketing
the inbound methodology can be applied in three ways —
attract, engage, delight
why is inbound marketing important?
how does inbound marketing work? —
attracting strategies, engaging strategies, delighting strategies, social media listening
get started with your inbound marketing strategy —
attract tools — ads, video, blogging, social media, content strategy
engage tools — lead flows, email marketing, lead management, conversational bots, marketing automation
delight tools — smart content, email marketing, conversations inbox, attribution reporting, marketing, automation
what is the inbound marketing funnel?
it includes tofu, mofu, and bofu.
using social media and email for inbound marketing —
how to use social media for inbound marketing —
promote your content, build a community, use influencer marketing, offer social customer service, track performance and optimize.
how to use email for inbound marketing —
welcome or onboarding email, cart abandonment, discount or special offer, trends or ‘best of’,
examples of great inbound marketing — blog, storytelling & activism, social media, webinars.