“Is seo relevant in 2025” is a common question every year on every marketers’ mind, not just in 2025.
With the increasing rise of AI-powered tools and AI-generated content, the role of SEO is even more important to provide users with the quality content. The latest Google algorithm changes also aims at improving the quality and relevance of search results for users. That means, authentic, human-like content will be favored over AI-generated content.
seo stands for search engine optimization. it is the practice of improving your website’s visibility in the search results of major search engines, like google. it helps your website drive organic traffic and build credibility by appearing at the top of search results.
to achieve this, you need to understand three core components: content (what type of content your user needs), how search engine works (how it discover, index, and serve content in search engine results pages), website optimization and promotion (how to properly optimize and promote your website to tell search engine what it is about.
what is search engine optimization (seo) —
what are the three pillars of seo — technical optimization, on-page optimization, off-page optimization.
the anatomy of search results —
how is seo different from sem and ppc?
seo vs. sem
seo vs. ppc
why is seo important?
how does seo work?
understanding how search engines work? — crawling, indexing, ranking.
what metrics should you measure for seo?
keywords, organic traffic, search engine results page (serp) results, time spent on page, engagement rate, click-through rate, brand awareness, leads and revenue, domain authority.
things to focus on to help you achieve your seo goals —
keyword research, link building strategy, content optimization, data analysis, content marketing or copywriting, technical seo.
seo is ongoing.