1. marketing is connecting consumer needs or wants with a product or service.
2. the marketing funnel: understanding consumer journey.
3. a marketing funnel simply represents the journey a consumer goes through when making any purchase.
4. awareness — consideration — decision
5. marketing using traditional channels such as tv, radio, newsletters, billboards, etc. is called traditional marketing.
6. digital marketing includes all marketing efforts that use digital channels like search engines, social media, email, mobile, etc.
7. traditional marketing vs. digital marketing —
a. traditional marketing requires more resources, digital marketing comparatively requires fewer resources.
b. in traditional marketing, it is difficult to control the reach of marketing activity. in digital marketing, reach of the marketing activity can be controlled.
c. results are not measurable, in digital marketing results are measurable.
8. career after digital marketing —
digital marketer (in a company or a freelancer)
blogger
social media influencer
promote an existing business
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