Google My Business, now known as Google Business Profile, is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. Here are some key features:
♦ Create and Manage Your Profile: You can create a business, add essential information like your phone number, operating hours, and health and safety measures.
♦ Personalize Your Profile: Add photos, your logo, and more to show your business’s personality and stand out to customers.
♦ Engage with Customers: Post updates, special offers, and events to keep customers informed. You can also respond to reviews and answer frequently asked questions.
♦ Insights and Analytics: Discover how customers find your business and get insights on calls, reviews, bookings, and more.
♦ Run Ads: You can use GMB to run targeted ads to people in your local area.
Benefits of using GMB
♦ Increased Visibility: When people search for businesses like yours on Google, your business will be more likely to appear in the search results.
♦ Improved customer engagement: GMB makes it easy for customers to connect with you and learn more about your business.
♦ Better customer service: You can use GMB to answer questions and resolve issues quickly.
♦ Increased credibility: Positive reviews on GMB can help to build trust with potential customers.
How to create a GMB account:
- Go to https://www.google.com/business/ and click “Start now.”
- Enter your business name and address.
- Verify your business by phone or postcard.
- Add your business information.
- Start engaging with customers.
Overall, GMB is a valuable tool for any business that wants to improve its online presence and reach more customers.