1. The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with customers.
It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.
2. Stages in inbound methodology —
attract – drawing in the right people with valuable content and conversations.
engage — presenting your products and services that align with your customers’ needs and wants.
delight — providing help and support to empower your customers to find success with their purchase.
3. strangers — attract
prospects — engage
customers — delight
so that, customers will become promoters of your brand to help grow your business.
4. attracting strategies —
— create and publish valuable content on blogs, websites, and social media.
— create an seo strategy.
use paid ads.
5. engaging strategies —
— send targeted emails.
— share social media updates using organic or paid means.
6. delighting strategies —
— share customer surveys, product updates, and discounts.
— use social listening.
— share exclusive offers and rewards.
7. according to Hubspot, “By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.”
8. Use content to drive people to your website —
types of content to use: social media websites, blog / website posts
9. use content to gather information about your prospects —
the types of content that can work here are — high-value offers, such as eBooks, important data, or even a free tool.
10. use content to nurture your prospects into customers.
11. use content to delight your customers and convert them into promoters.